Ep. 55 | Luke Fontaine | The Business Of Finding Your Why: Purpose, Pivoting, and Entrepreneurship
Luke Fontaine is a marketing consultant, growth and operations strategist, financial architect to entrepreneurs, and recording artist.
Topics Explored:
7:28 - How curiosity and music led Luke to entrepreneurship
How Luke regained control and found lightness after a harrowing experience in the music industry Why Luke turned music into a passion and pivoted to building a digital agency from the ground up 17:26 - Reframing our failures as lessons and successes
How attachment to certain outcomes can create the perception of failure 22:22 - Finding our why so we can set the right benchmarks of success
How envisioning our perfect day can help us find clarity in business 29:56 - Luke’s top tips for new entrepreneurs
The importance of being in integrity, finding mentors, and asking what you can offer when starting out Should we build businesses out of our passions or compartmentalize them? Using success metrics rather than emotions to guide our business decisions 33:54 - The critical importance of rest and reflection in running a successful business
How to take the first steps toward starting a business when you are juggling other obligations 52:22 - How to get out of your own way and stop helicopter parenting your business
57:04 - Synchronicity and trusting the chaotic organization of the universe
Luke’s trip to Iceland that led to business developments and run-ins with rockstars Learning to embrace the seasons of life and the cyclical nature of being in the cosmic dance
